These strategic leadership appointments come at a pivotal time for Minor Hotels as it seeks to elevate guest experiences and strengthen its presence in one of Thailand’s most culturally rich and naturally stunning regions.
Set on a scenic peninsula along the Red Sea, Soma Bay is a 2,500-acre resort community located approximately 45 kilometers south of Hurghada International Airport.
The resort will offer an upscale lifestyle experience with a range of amenities, including three distinct F&B outlets—an all-day dining restaurant, a specialty restaurant, and a stylish bar.
The rebrand is designed to enhance guest experiences, strengthen brand cohesion, and reinforce Minor Hotels’ positioning among stakeholders.
Minor Hotels is set to expand into Japan through a strategic partnership with Royal Holdings.