Supplier News & Innovations

Initial pilots in the UAE and Saudi Arabia indicate a projected 15% revenue boost through stronger direct sales, supported by MEA’s digital food ordering market growing at a 12% CAGR and expected to hit US$25 billion by 2028.

Operators benefit from unified oversight of both ground couriers and air routes, cutting manual data entry by 40% and reducing the errors that affect 25% of multi-channel orders.

This comprehensive rollout is expected to be completed by early 2026, reinforcing the company’s dedication to passenger connectivity and comfort.

Unlike earlier trials limited to lab environments, this groundbreaking showcase featured service robots operating in real hotel spaces—delivering amenities, guiding guests, and interacting within active lobbies.

The feature is fully embedded in Sweetgreen’s ordering platform, automatically updating macro values in real time as customers adjust their ingredients.

The guest-centric Experience Agent provides multilingual conversational support via WhatsApp, WeChat, email, Instagram, and other channels, managing interactions in over 50 languages with seamless handover to human agents when needed.

At the heart of the partnership is Qilaa’s WTOUR app, which offers a comprehensive digital journey through enabling tourists to plan their trips, discover local attractions, book hotels, restaurants, and access exclusive offers powered by Orange Egypt

The AI can manage multiple calls simultaneously, provide instant booking confirmations, handle cancellations, waitlists, and route private-event inquiries to staff. It offers 24/7 automatic responses, easing front-of-house burdens during peak hours.

Travel perks include complimentary access to 1,350 airport lounges worldwide and an exclusive Mastercard fast-track security lane at Istanbul Airport, alongside 190 fast-track lanes at 30+ global airports.