Despite the overall slowdown, McDonald’s international developmental licensed markets delivered a 3.5% rise in sales, offering a bright spot in an otherwise flat quarter.
This growth strategy is aligned with CPRL’s goal to enhance its presence in under-penetrated markets and meet the changing preferences of Indian consumers.
Chicken has become a major sales driver across the fast-food industry, prompting McDonald’s to restructure its innovation teams by creating a division solely dedicated to chicken product development, alongside others for beef and desserts.
McDonald’s has secured 200,000ft² of space in RMZ Nexity, located in Hyderabad’s IT hub, for its new Global Capability Center (GCC).