Themed ‘Unlocking the Stay,’ the showcase aligned with Hilton’s global marketing platform and gave guests a chance to engage with flagship brands such as Conrad Hotels & Resorts, DoubleTree by Hilton, Hilton Garden Inn, and Hampton by Hilton.
This growth strategy is aligned with CPRL’s goal to enhance its presence in under-penetrated markets and meet the changing preferences of Indian consumers.
The company, best known as the parent of Faasos and Behrouz Biryani, is reportedly set to channel recent funding into the expansion of its physical restaurants and food courts, adopting a more omnichannel approach.
The resort will offer an upscale lifestyle experience with a range of amenities, including three distinct F&B outlets—an all-day dining restaurant, a specialty restaurant, and a stylish bar.
The Memorandum of Understanding (MoU) is meant to support culinary innovation, introduce chefs to premium global ingredients, and raise awareness of high-quality protein options for Indian consumers.
This marks a significant milestone in IHG’s ongoing expansion strategy in India, particularly in rapidly developing tier-II and tier-III cities that are becoming hotspots for industrial, commercial, and travel activity.
The hotel will feature 446 tastefully appointed guest rooms and suites, designed to provide a serene escape for business travelers and holidaymakers alike.
Located on the bustling Lawrence Road, one of Amritsar’s prime commercial and retail avenues, the property offers guests seamless access to the city’s most iconic attractions.
The initiative allows frequent travelers to accumulate points on IndiGo flights and redeem them at Accor hotels, and vice versa, thereby creating a more rewarding and flexible travel experience.
In his new role, Mr. Arora will oversee all aspects of the hotel’s human resources operations, which include recruitment, employee development, performance evaluation, and policy formulation.