Retail

Sources reveal the company is weighing two distinct paths: launching its own standalone food delivery platform or building a buyer-side application on the government-backed Open Network for Digital Commerce (ONDC).

Gregory will officially take the reins by 5 August, bringing a wealth of franchising and multi-market expertise to the brand.

The expansion will strategically place these machines in new, high-need areas across the city, such as major mosques, labour accommodations, and other high-traffic zones.

This approach directly tackles a major headache for eateries, who often see a significant slice of their revenue go to platform fees, costs that NRAI Vice-President Pranav Rungta notes are usually already factored into the menu prices customers see.

The platform provides a single interface for employees to order from multiple vendors, including food trucks, pop-ups, workplace cafés, and catering operations, while coordinating fulfillment across these different providers.

Grubhub CEO Howard Migdal identified high fees as the sector’s “biggest pain point,” noting that the average delivery and service fee for orders above US$50 on competitor apps is approximately US$13.

The integration allows the AI agent to manage the entire sequence of a customer’s request autonomously.

Under this new agreement, customers seeking GYG delivery will be directed through two primary channels: the ubiquitous Uber Eats application or the brand’s own ‘GYG Delivery’ service, powered entirely by Uber’s logistics technology in the background.

This internal delivery model minimizes external couriers’ on-site movement, curbing access disputes, bolstering security, and mitigating collision risks in dense residential zones.