Bilateral tourism volumes have surged dramatically, with Saudi visitors to China increasing by over 40% annually between 2022 and 2025.
Under the joint venture, Boyu will hold up to 60% of Starbucks’ China retail business, while Starbucks retains a 40% stake and continues to own and license its brand and intellectual property.
This brand specializes in Chinese- and Korean-style fried chicken, underscoring Yum! China’s continued drive for innovation in the fast-casual dining sector.
The new Guangzhou-Riyadh route will enhance travel convenience by providing direct, non-stop flights between these two key economic and cultural centers.
The system facilitates hands-free equipment inspections and inventory counts, drawing upon Yum! China’s extensive operational knowledge base to provide immediate guidance and solutions for urgent issues.
This outreach includes soliciting feedback on potential partnerships or investments that could accelerate Starbucks’ expansion and operational effectiveness in China.
This expansion focuses on three key pillars: strengthening Kempinski’s Chinese Heritage Portfolio, launching a new lifestyle brand tailored to Chinese consumers, and elevating the NUO brand as a global benchmark in culturally rich luxury hospitality.
Designed by KPF Architects, the hotel’s façade incorporates layered rooftops, elegant folding fan screens, and innovative negative space, merging tradition with contemporary craftsmanship.