Egypt

The investment area alone spans 140,000 square meters and includes 12 restaurant buildings, four malls, five fountains, a theater, celebration square, extensive landscaping, and parking structures.

Operating as a white-label hotel management company, Sohba collaborates with international brands under franchise agreements, handling daily operations while ensuring local market responsiveness.

The agreement, signed at the Ishraq Hospitality stand during Arabian Travel Market (ATM) 2025, highlights both companies’ commitment to elevating the region’s hospitality standards through innovation, service excellence, and strategic growth.

Mahmoud Shalaby, a board member of Najma Walk Developments, emphasized that the partnership aligns with the company’s goal of maximizing Najma Walk’s investment potential by providing high-quality hospitality services.

JLL’s Project & Development Services (P&DS) fit-out team is overseeing a comprehensive range of project management solutions for two major developments in Cairo, Lazoghly Complex and Moxy Cairo Downtown.

Egypt’s hospitality sector is experiencing a strong upswing, with growing demand from local, Arab, and international travellers driving high occupancy rates across major destinations.

The hotel will introduce Signia by Hilton’s renowned meeting experience to Cairo, offering nearly 5,000 square meters of event space.

These towers will incorporate hospitality, residential, and office spaces, complemented by world-class amenities such as concierge services, conference rooms, co-working spaces, health and wellness facilities, and a dynamic podium with retail and F&B outlets.