The platform also unveiled Foodics BI, an advanced AI-powered business intelligence tool that provides restaurant owners with comprehensive insights through data-driven reports, empowering smarter decision-making.
Among the flagship projects is the W Cairo Hotel, a landmark development within the One Ninety complex in New Cairo.
Lyv Ceaser’s master plan prioritizes open green spaces, integrated water features, and pedestrian-friendly pathways, fostering a resort-like atmosphere throughout the development.
Set on a scenic peninsula along the Red Sea, Soma Bay is a 2,500-acre resort community located approximately 45 kilometers south of Hurghada International Airport.
The investment area alone spans 140,000 square meters and includes 12 restaurant buildings, four malls, five fountains, a theater, celebration square, extensive landscaping, and parking structures.
Operating as a white-label hotel management company, Sohba collaborates with international brands under franchise agreements, handling daily operations while ensuring local market responsiveness.
The agreement, signed at the Ishraq Hospitality stand during Arabian Travel Market (ATM) 2025, highlights both companies’ commitment to elevating the region’s hospitality standards through innovation, service excellence, and strategic growth.
Mahmoud Shalaby, a board member of Najma Walk Developments, emphasized that the partnership aligns with the company’s goal of maximizing Najma Walk’s investment potential by providing high-quality hospitality services.
JLL’s Project & Development Services (P&DS) fit-out team is overseeing a comprehensive range of project management solutions for two major developments in Cairo, Lazoghly Complex and Moxy Cairo Downtown.
Egypt’s hospitality sector is experiencing a strong upswing, with growing demand from local, Arab, and international travellers driving high occupancy rates across major destinations.