Tangier was chosen for its status as a growing economic hub, with future openings already planned in Casablanca and Rabat as the company positions Morocco as a strategic platform for continental expansion.
By absorbing them directly, DIL eliminates redundant administrative layers and creates a more efficient management structure.
International markets delivered healthy 4.2% same-store sales growth, led by Jollibee North America at 10.2% and EMEAA at 9.0%.
NRAI President Sagar Daryani described the potential disruption as leading to “closure of business and job losses” across an industry generating US$78.9 billion annually and employing more than 8 million people.
The two agencies will collaborate closely to shore up Burger King’s challenger positioning in an increasingly combative QSR landscape where category pressures around pricing continue mounting.
The additional revenue will support fulfilling orders with couriers, acquiring new customers, discounting deliveries for Uber One members, and covering transaction costs for payment processing and insurance.
By Charity Kamiro
Two years after declaring bankruptcy and closing more than half of its U.S. locations, the company is aggressively pursuing international growth with a target of 1,000+ restaurants worldwide.
In November 2025, Somabay hosted Golf & Gourmet, transforming the destination into a hub of refined dining and championship golf.
Venues that embrace these standards as operational excellence rather than regulatory burden will differentiate themselves in an increasingly safety-conscious global tourism market.