The Le Midi concept draws inspiration from the traditional French midday pause, a cultural practice centered on slowing down and savoring quality food in good company.
The collaboration will allow Jumeirah to curate distinctive experiences around race weekends while accessing global audiences across its key markets.
The new properties will target Dubai, Abu Dhabi, Ras Al Khaimah, Riyadh and Jeddah, with a laser focus on city centre and airport locations, exactly where travellers need reliable, great-value stays most.
In 2025, Yazoglu was named among the Middle East’s Best 30 General Managers and Best 30 Women Leaders by Hozpitality Group.
According to Ghida Alsultan, the acquisition aligns with the company’s expansion strategy in the fast-food sector.
The expansion will strategically place these machines in new, high-need areas across the city, such as major mosques, labour accommodations, and other high-traffic zones.
The impressive growth was powered by a brilliantly diverse mix of travelers from across the globe. Western Europe remained the top source, sending 4.1 million visitors (21% of the total).
A key strategic priority for Demiroz will be overseeing significant new developments at the resort, including the upcoming launch of the Solenna Villas and the addition of Royal and Executive Villas.
This acquisition is a core part of SHG’s investment-led growth strategy, focused on integrating high-performing operators with proven concepts.
Organized by the Sharjah Entrepreneurship Center (Sheraa), the festival convened over 14,000 attendees, positioning entrepreneurship as a cultural and economic driver.