Africa

Each selected project helps local artisans, women, youth, and indigenous groups build skills, develop tourism products, and connect with travellers seeking authentic cultural experiences.

Africa currently accounts for an estimated 3% of the global business events market, though industry leaders believe this share could grow significantly with improved connectivity and infrastructure investment.

The pipeline growth significantly outpaced other global regions, with Africa’s 12.2% same-store increase compared favourably to global averages.

In addition, upgrade plans extend to Luxor International Airport, Borg El Arab in Alexandria, and El Alamein International Airport, alongside construction of a new passenger terminal at Capital International Airport and establishing international airports in Saint Catherine and Arish.

Selected participants will receive guidance on leadership development, entrepreneurship, and digital adoption, while gaining tools to strengthen their professional capacity and expand their role within tourism.

Central to the 100-hotel vision is a partnership model that combines Choice’s global systems and brands with deep local expertise.

The 9.4% rise in demand (RPKs) outpaced an 8.3% increase in capacity, pushing the continent’s load factor to its highest-ever level, though it remains the lowest globally.

Sandeep Walia maintains full operational leadership across the Middle East region, which encompasses key markets including the UAE, Saudi Arabia, Qatar, Egypt, Turkey, Jordan, Oman, Kuwait, Bahrain, and Lebanon, collectively managing over 250 hotels that consistently deliver strong double-digit revenue per available room growth.

Multilingual support accommodates diverse African travelers, delivering tailored responses that eliminate language barriers and streamline journeys from planning to boarding.