South Africa

The airline has made it crystal clear that it will continue operating under its existing brand, leadership, and strategy.

By securing IATA membership and targeting a high-demand leisure route, LIFT is positioning itself to capture a share of the growing post-pandemic demand for international travel from South Africa.

The deal grants Southern Sun total operational control over the prestigious dual-property complex, consolidating its dominant presence in Sandton, known as Africa’s “richest square mile.”

The initiative has disbursed nearly R36 million (US$1.91 million), approved 172 applications (primarily women- and youth-owned enterprises), retained over 297 jobs, and saved businesses an estimated R2.4 million (US$127,000) in annualized interest, reinvesting close to R16 million (US$848,000) back into local operations.

The restored manor will feature 11 luxury accommodation units, reintroducing high-end lodging to an estate recognized as the first registered company in the Cape Winelands.

The landmark arrival figures coincided with the country being named ‘Best Destination: Africa 2025’ by the Travel Weekly Reader’s Choice Awards.

Phased rollout launches suites March 1, with two-, three-, and four-bedroom villas following Q2, syncing peak winter season when Europe empties into southern hemisphere summer escapes.

Annual internationals reached 3.3 million, a 7% climb from the previous year, underscoring South Africa’s tourism rebound.

Low-cost carriers such as LIFT are widening access to travel for budget-minded passengers, while corporate travelers continue to prioritize reliable time savings on key business routes.