Investments & Funding

In the UAE, the initiative aligns with national agendas such as Dubai’s D33 Strategy and Abu Dhabi’s Economic Vision 2030, reinforcing goals centered on innovation, economic diversification, and environmental sustainability.

The partnership will bring a cutting-edge VOX Cinemas multiplex and a curated selection of seven top-tier lifestyle brands to Diriyah Square, enhancing the appeal of this world-class premium district in Saudi Arabia.

By the end of 2025, over 10,000 cabin crew members are expected to complete the program, which focuses on fine dining etiquette, refined table service, and premium guest engagement, all inspired by Michelin-star standards.

The KDIPA license allows Keeta to operate as a fully foreign-owned company, granting it tax exemptions, customs duty relief on imported equipment, and simplified regulatory approvals.

The expansion will cover four key regions, northwest, west, central, and southeast, each overseen by an experienced local franchisee with deep market knowledge.

Of these, 2,600 rooms are set to be completed by the end of 2025, reflecting strong progress in the Sultanate’s ongoing hospitality growth.

Each accommodation showcases SLS’s hallmark blend of luxury and creativity, featuring bold design elements and unique details such as the reinterpreted SLS duck sculpture by Saudi artist Heba Ismail, an homage to local artistry within a global brand context.

The development will span key urban and leisure destinations, including West Cairo, Azha Ras El Hekma on the North Coast, and Azha Ain Al Sokhna.

The acquisition, valued at approximately £2.9 billion (US$3.9 billion), has received regulatory approval from the European Union and other jurisdictions.

With meticulous attention to detail and seamless urban access, Shama Sukhumvit 101 will further elevate ONYX’s reputation as a premier hospitality operator in Thailand.