Popeyes announces major expansion in Mexico, targeting over 300 new locations by 2035

MEXICO – Popeyes, a division of Restaurant Brands International (RBI), has announced a significant expansion in Mexico, signing development agreements with regional franchise partners to open more than 300 new restaurants by 2035.

This strategic move marks one of the brand’s most ambitious international growth initiatives in Latin America.

The expansion will span four key regions: the northwest, west, central, and southeast. Each area will be managed by an experienced local franchisee with deep market knowledge.

Star Louisiana will continue its development in Jalisco in the west, a region where it has successfully operated Popeyes outlets.

Border Crunch will lead growth in the northwest, leveraging its expertise in quick-service operations. Grupo Euro will oversee the central region, while Grupo Berny will manage expansion in the southeast.

These partnerships are designed to accelerate Popeyes’ footprint across Mexico by combining the brand’s global strength with local operational insight.

The franchisees bring proven experience in food service, supply chain management, and community engagement, ensuring culturally relevant and efficient rollouts.

Duncan Montero, President of RBI for Latin America and the Caribbean, emphasized Mexico’s strategic importance.

“Mexico presents a significant growth opportunity for Popeyes,” he said. “Our New Orleans-style menu, featuring freshly prepared, 12-hour marinated, hand-battered chicken, resonates strongly with consumers. We’re confident in our long-term success here.”

Popeyes was founded in 1972 in New Orleans by Alvin C. Copeland Sr. as Chicken on the Run before rebranding with a spicier, Cajun-inspired recipe.

Named after the detective Popeye Doyle from The French Connection, the brand quickly gained fame for its bold Louisiana flavors.

Its signature offerings include hand-battered fried chicken, spicy chicken tenders, and the iconic Popeyes Chicken Sandwich, which sparked nationwide demand upon launch. Buttermilk biscuits, red beans and rice, and Cajun fries are also fan favorites.

The brand now operates over 3,800 locations globally. Its success stems from authentic regional flavors, consistent quality, and strong franchise partnerships.

This aggressive growth strategy underscores RBI’s confidence in Popeyes’ global appeal and its ability to scale through strong franchise partnerships.

The Mexico rollout is poised to strengthen the brand’s presence in Latin America and enhance shareholder value.

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