ONYX Hospitality Group partners with SENA development to launch Shama Sukhumvit 101, expanding serviced apartment portfolio in Bangkok

THAILAND – ONYX Hospitality Group has strengthened its presence in Thailand’s hospitality sector through a strategic partnership with SENA Development to redevelop Piti Sukhumvit 101 into Shama Sukhumvit 101, a premium serviced apartment property in a prime Bangkok location.

This new addition, set to open in 2026, will feature 86 keys and further solidify ONYX’s leadership in the upscale serviced apartment market.

Guided by its “Live Your Blended Life” philosophy, Shama delivers a thoughtfully curated hospitality experience that blends work, relaxation, and cultural discovery.

The brand caters to both short- and long-term guests, offering a warm, home-like atmosphere with hotel-standard services, creating a true home away from home for business travelers, medical tourists, and extended families alike.

Shama’s success lies in its strategic city-centre locations, placing guests near business districts, healthcare facilities, shopping centres, and lifestyle hubs.

Shama Petchburi 47 is just a two-minute walk from Bangkok Hospital, while Shama Sukhumvit is minutes from Bumrungrad International Hospital.

Shama Lakeview Asoke overlooks Benjakitti Park, and Shama Ekamai is in the vibrant Ekkamai–Thonglor district.

The brand operates three distinct tiers, Shama Luxe, Shama, and Shama Hub, catering to upper-upscale and upper-mid-scale guests.

Each unit features functional amenities such as a kitchen, living area, and access to fitness facilities, ensuring comfort and convenience for stays ranging from days to years.

To enrich the guest experience, Shama offers the Shama Social Club, which fosters community through curated lifestyle activities.

The Shama Friends programme provides exclusive benefits from partners, including discounts at restaurants, spas, and wellness centres. All guests staying at Shama’s Bangkok locations in 2025 are eligible to participate.

Yuthachai Charanachitta, CEO of ONYX Hospitality Group, emphasized that Shama aims to deliver meaningful, memorable experiences that feel like the beginning of a new chapter.

With meticulous attention to detail and seamless urban access, Shama Sukhumvit 101 will further elevate ONYX’s reputation as a premier hospitality operator in Thailand.

This expansion underscores ONYX’s commitment to meeting the growing demand for flexible, high-quality accommodations in Asia’s dynamic urban centres.

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