Hotel News

Set on a scenic peninsula along the Red Sea, Soma Bay is a 2,500-acre resort community located approximately 45 kilometers south of Hurghada International Airport.

By working directly within these luxury hotels, students will gain invaluable exposure to international standards in hotel operations, guest services, and luxury management.

With a distinguished career spanning over 18 years in the hospitality industry, Laura brings a wealth of experience and a proven track record in leadership, operational management, and sustainability to her new role.

The investment area alone spans 140,000 square meters and includes 12 restaurant buildings, four malls, five fountains, a theater, celebration square, extensive landscaping, and parking structures.

The development comprises 84 waterfront apartments and 19 villas, all designed to maximize the breathtaking views over the water, shoreline, and the upcoming Wynn Al Marjan Island resort.

Strategically located on Sheikh Zayed Road at the gateway to Downtown Dubai, the 350-metre, 80-storey tower offers panoramic views of the Burj Khalifa and the Arabian Gulf.

The upcoming portfolio includes full-service hotels, branded residences, and midscale properties, aimed at meeting rising demand for quality hospitality across Africa and the Middle East.

Operating as a white-label hotel management company, Sohba collaborates with international brands under franchise agreements, handling daily operations while ensuring local market responsiveness.

The hotel, managed by Amsa Hospitality and operating under the Accor Group’s Mercure brand, offers 93 contemporary rooms across five floors.