Rotana expands into Africa and emerging markets with six new properties in Ghana, Kenya, Benin, Iraq

AFRICA – Rotana, the Middle East’s leading hospitality management company, has revealed it is set to expand its global footprint with the opening of six new properties in Ghana, Kenya, Benin, and Iraq, reinforcing its commitment to growing in high-potential, underserved markets.

Announced at Arabian Travel Market (ATM) 2025, the move aligns with the company’s asset-light, partner-driven development model that supports sustainable growth through strategic collaboration.

The upcoming portfolio includes full-service hotels, branded residences, and midscale properties, aimed at meeting rising demand for quality hospitality across Africa and the Middle East.

Chief Executive Officer Philip Barnes noted that Africa represents a region full of opportunity and untapped potential.

He emphasised that Rotana’s entry into these markets is underpinned by long-term vision, careful planning, and a commitment to forming lasting partnerships.

Chief Operating Officer Eddy Tannous added that Rotana’s distinction lies not just in its brand portfolio, but in its hands-on development approach, which ensures local relevance and consistency through every phase, from concept to opening.

To support these launches, Rotana will extend its upgraded loyalty programme, Rotana Discovery, across all new destinations.

The programme is expected to be fully integrated with the Global Hotel Alliance (GHA) by the end of 2025, connecting Rotana guests to a worldwide network of more than 30 million members.

This integration aims to increase value for both guests and hotel owners through broader recognition and reach.

In Ghana, Rotana will debut with a 220-key full-service hotel in Accra’s diplomatic and commercial district, positioned to serve business travellers and regional visitors.

Additional projects are under consideration, reinforcing Ghana’s role in Rotana’s long-term Africa strategy. In Benin, the 185-key Rotana Cotonou will cater to business and MICE segments.

In Kenya, two properties, Rotana Nairobi with 200 keys and Arjaan Nairobi with 100 keys, will serve corporate and diplomatic guests in Upper Hill, Nairobi’s business hub.

Meanwhile, in Iraq, Rotana is launching two midscale hotels: Centro Baghdad (Miraj) with 210 keys and Centro Green Zone Baghdad with 150 keys, reinforcing its confidence in Iraq’s evolving hospitality landscape.

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