Hotel News

The group’s strategy includes a mix of greenfield developments and renovations, with a focus on key urban centers such as Riyadh, Jeddah, and the religious hubs of Mecca and Medina, which attract millions of pilgrims annually.

These strategic leadership appointments come at a pivotal time for Minor Hotels as it seeks to elevate guest experiences and strengthen its presence in one of Thailand’s most culturally rich and naturally stunning regions.

The Group has had 11 hotel signings and 7 openings over the last 15 months totaling over 2,000 signed and 1,500 opened rooms, 1,000 through conversions.

The hotel features 133 timeless guestrooms and suites, each thoughtfully designed to reflect the region’s beauty.

These funds will support the launch of 152 new hotels, adding approximately 23,000 lodging units nationwide.

The new facility will feature 10 multipurpose halls with a combined capacity of up to 2,000 guests.

The college has now generated over KES 3 billion (US$23 million) in cumulative revenue by 2024.

Ascott’s growth ambitions are closely aligned with regional initiatives such as Saudi Vision 2030 and the UAE’s D33 Economic Agenda, both of which prioritize tourism, urban development, and economic diversification.

The hotel’s interiors are crafted by renowned designer Andreas Neudahm, ensuring each of the 217 rooms and suites delivers a sophisticated retreat with modern flair.

Themed ‘Unlocking the Stay,’ the showcase aligned with Hilton’s global marketing platform and gave guests a chance to engage with flagship brands such as Conrad Hotels & Resorts, DoubleTree by Hilton, Hilton Garden Inn, and Hampton by Hilton.