Ascott targets 15,000 units, 20% yearly growth in Middle East, Africa, by 2030

MEA – The Ascott Limited, a global leader in hospitality and serviced residences, has set an ambitious target for its Middle East, Africa, and Turkey (MEAT) region: a 20% annual growth rate over the next five years, with a goal of reaching 15,000 units-either operational or under development-by 2030.

This bold strategy comes as the region’s hospitality and tourism sectors experience rapid transformation, driven by government-backed mega-development programs and a surging demand for flexible living solutions.

Currently, Ascott operates 15 properties in the MEAT region, with an additional 27 projects in the pipeline, totaling approximately 6,000 units.

The company’s expansion will focus on key markets such as Saudi Arabia, the United Arab Emirates, and emerging hubs in Africa and Turkey.

In Saudi Arabia, Ascott is scaling operations in major cities including Riyadh, Jeddah, Makkah, and Madinah, with new openings such as Ascott Villas Riyadh and The Crest Collection on King Fahd Road slated for the near future.

In the UAE, the group is deepening its presence in Dubai and expanding into Abu Dhabi, with projects like The Crest Collection Ras Al Khaimah on Marjan Island targeting both tourism and business travelers.

Ascott’s growth ambitions are closely aligned with regional initiatives such as Saudi Vision 2030 and the UAE’s D33 Economic Agenda, both of which prioritize tourism, urban development, and economic diversification.

The company’s flexible living portfolio-spanning 14 brands from economy to luxury-positions it to serve a diverse clientele, from families and business travelers to digital nomads and long-stay guests.

Its innovative approach includes multi-typology accommodations, blending hotel, serviced apartment, and co-living concepts to meet evolving guest preferences.

Managing Director Vincent Miccolis emphasized that Ascott’s “flexible living philosophy” and focus on “future-ready cities” are key to delivering sustainable, robust growth in a competitive market.

The company is also exploring new markets such as Kuwait and Egypt, and expanding in existing locations like Oman, Bahrain, Morocco, and Kenya, aiming to introduce a variety of brands including Ascott The Residence, Somerset, Citadines, lyf, The Crest Collection, and Oakwood.

With a 40-year legacy and a dynamic pipeline, Ascott’s aggressive expansion strategy is set to redefine hospitality in the MEAT region, supporting the sector’s evolution toward hybrid, experience-led, and flexible accommodation models that cater to both short- and long-term stays.

The group’s commitment to innovation and regional investment underscores its confidence in the region’s long-term growth prospects.

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