Under the programme, eligible hotels, resorts, hotel apartments, and other approved facilities in Dubai South, Palm Jebel Ali, Dubai Parks, and Dubai Islands will receive a 100% reimbursement of the Dubai Municipality fee on room sales and the Tourism Dirham for two years following opening.
The contract award marks another milestone in a rapidly advancing master community. Construction is underway for Arada CBD, comprising 40 commercial buildings.
The collaboration positions Newport Beach as one of the first Californian cities to launch dedicated in-market sales, marketing, and PR initiatives in the GCC.
The service, which will begin on October 28, 2025, will operate three times weekly, on Tuesdays, Thursdays, and Saturdays, connecting Zayed International Airport with Damascus International Airport.
The PE Club WebApp opens for sign-up in November 2025, enabling guests to register within minutes and start earning rewards instantly.
In the UAE, the initiative aligns with national agendas such as Dubai’s D33 Strategy and Abu Dhabi’s Economic Vision 2030, reinforcing goals centered on innovation, economic diversification, and environmental sustainability.
The partnership will bring a cutting-edge VOX Cinemas multiplex and a curated selection of seven top-tier lifestyle brands to Diriyah Square, enhancing the appeal of this world-class premium district in Saudi Arabia.
By the end of 2025, over 10,000 cabin crew members are expected to complete the program, which focuses on fine dining etiquette, refined table service, and premium guest engagement, all inspired by Michelin-star standards.
The acquisition, valued at approximately £2.9 billion (US$3.9 billion), has received regulatory approval from the European Union and other jurisdictions.
The residences will comprise 165 units ranging from two- to four-bedroom apartments, designed with refined simplicity and contemporary luxury that resonate with the surrounding maritime environment.