The expansion includes a mix of hotels, guesthouses, and other lodging options designed to meet diverse needs and preferences, ensuring pilgrims have access to quality accommodations during their spiritual journey.
An initial five locations have been identified for the Hotel101 projects, with the first intended to be in Medina, followed by Riyadh, Jeddah, Abha, and Alula.
Currently, Marriott International operates 44 properties across Saudi Arabia, spanning a diverse portfolio of brands that cater to luxury, upscale, and select-service segments.
The group’s strategy includes a mix of greenfield developments and renovations, with a focus on key urban centers such as Riyadh, Jeddah, and the religious hubs of Mecca and Medina, which attract millions of pilgrims annually.
This influx has been supported by enhanced global connectivity through new airport developments and expanded flight routes, allowing Saudi cities such as Riyadh and Madinah to compete with established international tourism destinations.
The development comprises 84 waterfront apartments and 19 villas, all designed to maximize the breathtaking views over the water, shoreline, and the upcoming Wynn Al Marjan Island resort.
The hotel, managed by Amsa Hospitality and operating under the Accor Group’s Mercure brand, offers 93 contemporary rooms across five floors.
The Memorandum of Understanding (MoU) strives to boost Saudi Arabia’s tourism sector in line with the Kingdom’s Vision 2030.
Formerly operated under Accor’s Mercure brand, the Al Khobar property will now become part of HMH’s expanding portfolio, reinforcing the company’s presence in the Kingdom.
Under the agreement, OOMCO will lease four key locations within its Eastern Province service stations to the popular Saudi fast-food brand “I’m Hungry,” marking the restaurant chain’s first foray into the region.