Saudi Arabia

The first phase will feature 16 country pavilions representing diverse international cultures, an open-air theater with a 10,000-person capacity, a floating restaurant on the lake, water and electronic games, and a variety of international cuisine outlets.

Bilateral tourism volumes have surged dramatically, with Saudi visitors to China increasing by over 40% annually between 2022 and 2025.

Hilton has made remarkable investments in Saudi Arabia over the past two years, with a combined owner and investor commitment of around US$8 billion.

Hosting the UNWTO General Assembly is both an honor and an opportunity to showcase the Kingdom’s cultural richness and investment potential to the global tourism community.

The new Hilton Riyadh KAFD hotel will blend global hospitality standards with local cultural elements, featuring 450 modern rooms, multiple dining outlets, a fitness center, and a poolside terrace.

The event is an integral aspect of Saudi Arabia’s broad cultural and economic transformation under Vision 2030, driving investment in entertainment infrastructure and promoting homegrown talent.

Overall, Hilton’s efforts align closely with Saudi Vision 2030, supporting tourism growth, job creation, and enhanced hospitality offerings across the Kingdom, where Hilton currently operates 21 hotels and has 83 more in the pipeline.

Unlike conventional PoS setups that merely process transactions, TabSense’s system autonomously manages critical functions such as menu optimization, inventory control, dynamic pricing, sales analysis, and customer interaction.

In the first half of 2025, Madinah topped all Saudi cities with a hotel occupancy rate of 74.7%, significantly surpassing the national average of 63%.

Now in its sixth edition, Riyadh Season spans 11 entertainment zones, featuring 15 world championships, 34 exhibitions, and major events like the 6 Kings Slam tennis tournament.