OOMCO partners with ‘I’m Hungry’ to enhance customer experience in Saudi Arabia

SAUDI ARABIA – Oman Oil Marketing Company (OOMCO) has signed a strategic partnership with Fresh Food Company Ltd. to enhance customer experience and expand food service offerings at its stations in Saudi Arabia.

Under the agreement, OOMCO will lease four key locations within its Eastern Province service stations to the popular Saudi fast-food brand “I’m Hungry,” marking the restaurant chain’s first foray into the region.

The agreement was formally signed by Nasser Saleh Al Mawali, Regional Manager of OOMCO in Saudi Arabia, and Abdulrahman Mohammed Al Ghamdi, Chief Executive Officer of Fresh Food Company Ltd.

Construction of the new restaurant locations is set to begin in April, with the openings expected to strengthen the food and beverage landscape at OOMCO stations.

Jaber Mansoor Al Wahaibi, General Manager of Corporate Planning, Business Development, International Retail, and Marketing & Digital at OOMCO, remarked that the collaboration is an important milestone in the company’s efforts to enhance customer convenience and enrich the overall journey experience.

He explained that OOMCO remains committed to providing innovative, integrated services that cater to the evolving preferences of modern consumers in Saudi Arabia.

Al Wahaibi noted that innovation and a strong customer-centric approach continue to serve as the cornerstones of OOMCO’s strategy for sustainable growth in the Kingdom.

“I’m Hungry,” known for its locally inspired fast-food concept, currently operates 24 branches across Saudi Arabia and enjoys a growing reputation for quality and affordability.

The expansion into the Eastern Province through this partnership signals a new chapter for the brand, as it aims to capture a wider customer base and increase accessibility.

OOMCO operates 37 service stations across the Kingdom, covering the Eastern, Western, and Central Provinces. Since its establishment in 2003, the company has emerged as a trusted energy solutions provider across Oman and the GCC.

Beyond fuel services, OOMCO offers convenience retail, lubricants, and digital services tailored to regional demands.

It also supports Oman Vision 2040 through initiatives that promote sustainability, innovation, health, and safety, ensuring a positive and lasting impact on communities and national development efforts.

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