Haberl brings over 25 years of chief executive experience in Japan, leading consumer-facing brands both locally owned and as part of multinational enterprises.
Chris Hartley, CEO of Global Hotel Alliance, said that the appointments highlighted the strength of the talented team at GHA and reaffirmed the company’s commitment to advancing technology and loyalty marketing leadership.
In his new position, Singh was tasked with driving the food and beverage strategy, managing a variety of restaurants and bars.
The CEO transition comes on the heels of SPB Hospitality’s recent portfolio reshaping, which included the divestiture of Old Chicago Pizza + Taproom in July 2025 and the sale of its brewery and specialty concepts in December.
Deb Hall Lefevre, who came to Starbucks in May 2022 after spearheading digital transformation at McDonald’s, has concentrated on advancing mobile ordering, drive-thru innovation, and digital engagement.
In his new role, Lee will lead Wendy’s international technology strategy and its execution.
In his expanded role, Ghassan will manage Rotana’s properties in Iraq and Turkey, concentrating on aligning operations with global standards and driving growth in these key markets.
As Director of Finance, Mr. El Moudni will lead the resort’s financial operations, with a focus on enhancing risk management, strengthening governance, and driving long-term value creation.
Together, these leaders will reinforce JA Resorts’ dedication to combining tradition and innovation, ensuring the Jebel Ali Beach hotels deliver exceptional stays marked by personalized service and a warm, inviting atmosphere.
The innovative space includes a reception, bar, lounge, restaurant, and bedroom, each crafted to reflect the highest standards of five-star hospitality.