AFRICAN & MIDDLE EAST NEWS

The upcoming portfolio includes full-service hotels, branded residences, and midscale properties, aimed at meeting rising demand for quality hospitality across Africa and the Middle East.

Operating as a white-label hotel management company, Sohba collaborates with international brands under franchise agreements, handling daily operations while ensuring local market responsiveness.

The hotel, managed by Amsa Hospitality and operating under the Accor Group’s Mercure brand, offers 93 contemporary rooms across five floors.

The Memorandum of Understanding (MoU) strives to boost Saudi Arabia’s tourism sector in line with the Kingdom’s Vision 2030.

HE Saad Bin Ali Al Kharji, Chairman of Qatar Tourism and Chair of the Board of Directors of Visit Qatar, credited the strong Q1 performance to the country’s long-term tourism development strategy.

To be located within Msheireb Galleria, the food hall will integrate seamlessly into a district that fuses Qatar’s cultural heritage with modern design and innovation.

These hotels aim to meet the rising demand for midscale hospitality, offering versatile accommodations that cater to both business and leisure travelers.

The hotel will feature 280 guest rooms, including a mix of standard rooms and suites, three diverse dining concepts, and seven flexible meeting spaces, including a ballroom.

The service provides a curated selection of complete meals, typically including a main dish, side salad, and drink, from top local and international restaurants, all priced under AED 29 (US$8).