The 2025 edition promises an immersive experience, showcasing over 15 margarita flavors made with local ingredients such as ugba, ogogoro, and tropical fruits.
The partnership enables restaurants, cafés, home-based businesses, and suppliers to access daily procurement needs at competitive prices through a seamless digital interface.
Of these, 2,600 rooms are set to be completed by the end of 2025, reflecting strong progress in the Sultanate’s ongoing hospitality growth.
Each accommodation showcases SLS’s hallmark blend of luxury and creativity, featuring bold design elements and unique details such as the reinterpreted SLS duck sculpture by Saudi artist Heba Ismail, an homage to local artistry within a global brand context.
The development will span key urban and leisure destinations, including West Cairo, Azha Ras El Hekma on the North Coast, and Azha Ain Al Sokhna.
The acquisition, valued at approximately £2.9 billion (US$3.9 billion), has received regulatory approval from the European Union and other jurisdictions.
Tourism ministers and officials from more than 50 African nations attended, creating a shared vision for a more integrated and competitive continent-wide travel circuit.
Occupancy increased by 3.3%, while ADR rose 4.3%, illustrating sustained demand growth paired with improved pricing power across the region.
The residences will comprise 165 units ranging from two- to four-bedroom apartments, designed with refined simplicity and contemporary luxury that resonate with the surrounding maritime environment.
This collaboration now covers flights from Barcelona to popular destinations such as Boston, Los Angeles, Miami, New York, San Francisco, Buenos Aires, and Santiago, providing broad coverage across major hubs in the Americas and South America.