AFRICAN & MIDDLE EAST NEWS

Tangier was chosen for its status as a growing economic hub, with future openings already planned in Casablanca and Rabat as the company positions Morocco as a strategic platform for continental expansion.

The project alone is expected to generate annual revenues of OMR 1.26 million (US$3.3 million), create 309 jobs, and unlock 32 investment opportunities in tourism and services.

Africa currently accounts for an estimated 3% of the global business events market, though industry leaders believe this share could grow significantly with improved connectivity and infrastructure investment.

Flights scheduled to depart from Doha between March 13, and March 16 will connect Hamad International Airport to destinations across Asia, Europe, Africa and the Americas.

The pipeline growth significantly outpaced other global regions, with Africa’s 12.2% same-store increase compared favourably to global averages.

The outdoor performance venue accommodating up to 5,000 people represents a significant differentiator in East Africa’s hospitality landscape.

The JTC now serves as the primary mechanism for translating agreements into tangible outcomes for travelers and businesses.

Participants will explore the transition from traditional event logistics toward strategic management models, including approaches to measuring ROI and the operational standards required for convention centers and related infrastructure.

Flights at major gateways, including Dubai International Airport, remain largely grounded, stranding tens of thousands of passengers in the worst aviation crisis since COVID-19.

As for the strategies ensuring guest loyalty and operational resilience during disruptions, Michel Sursock, General Manager of Royal Tulip Muscat, said the hotel has been working closely with diplomatic missions to manage the influx.