Fore Coffee rejects franchise expansion, adds 60 outlets to reach 290 stores across Indonesia, Singapore

INDONESIA – Indonesian coffee chain Fore Coffee has announced it will not operate under a franchise scheme, choosing instead to keep all 290 locations company-owned following its 42% profit surge to US$3.61 million in the first nine months of 2025.

The publicly listed company stated on LinkedIn that this strategic decision ensures “every aspect of the business, from the quality of raw materials, operational systems, and team management to the overall customer experience, remains under direct management.”

Direct Control, No Franchises

Fore Coffee’s rejection of franchising marks a deliberate departure from typical expansion strategies in the competitive Indonesian coffee scene.

The company emphasized that maintaining direct oversight aligns with the standards guiding it since establishment, promising to communicate any future partnership updates through official channels.

President Director Vico Lomar attributed the strong performance to “strong operational execution and network expansion” amid dynamic market conditions.

Impressive Financial Growth

Between January and September 2025, Fore Coffee recorded a 42% year-on-year net profit increase to US$3.61 million (IDR 60.1 billion), while revenue jumped 43% to IDR 1.04 trillion (approx. US$62.5 million). EBITDA surged 62% to IDR 200.6 billion, surpassing its full-year 2024 achievement.

The company added over 60 new outlets during the period, bringing its total to 290 locations across more than 50 cities in Indonesia and Singapore.

Donuts Join the Menu

September 2025 marked a significant milestone with the debut of Fore Donut, a new product line under the Fore Coffee brand.

The first Fore Donut store opened at Supermall Karawaci to immediate customer enthusiasm, all donut production sold out during the opening month, with queues forming even before mall hours.

Made with natural ingredients like pumpkin and featuring a special fermentation process, the donuts represent a promising new category for the company.

Aggressive 2026 Expansion Plans

Fore Coffee plans to open at least 70 new coffee outlets in 2026, targeting both tier-2 and tier-3 cities while maintaining presence in metropolitan areas.

Approximately 50% of new stores will be in tier-1 cities, with the remainder in smaller urban centers.

Each new outlet requires a budget of around IDR 2 billion (approx. US$120,000), funded through internal cash flow and remaining IPO proceeds.

The company also aims to expand Fore Donut more broadly beyond Jakarta and Tangerang, targeting 30 new donut stores across Java with slightly higher capital expenditure per location.

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