Pickup Coffee announces ambitious plans to open 20 stores monthly across Philippines through 2028

PHILIPPINES – Pickup Coffee has unveiled aggressive expansion targets, aiming for 20 new stores monthly until 2027/2028.

The Filipino chain, founded in 2022, currently operates 420 kiosks nationwide as of August 2025.

President and CEO Francis Flores highlighted untapped markets in Northern Luzon, Visayas, and Mindanao. Most outlets sit in business districts, leaving malls, hospitals, airports, and transport hubs open for growth.

Signature green kiosks deliver espresso, milk drinks, matcha, teas, cold brews, frappés, yogurt beverages, and pastries.

The tech-driven model offers premium drinks at budget prices, targeting BPO workers on odd shifts.

Pickup Prime introduces larger cafés with two sites live: Ayala Malls Vertis North in Quezon City and SM Seaside City Cebu. A third opens in Bonifacio Global City by mid-2026.

Internationally, 50 outlets thrive in Mexico, testing overseas scalability. Flores cites Southeast Asia’s robust coffee culture and youth-driven lifestyles fueling demand.

Entrepreneurship surges among Gen Z Filipinos, shifting from corporate ladders to startups. Pickup Coffee capitalizes on this trend with accessible franchise models.

Mobile orders dominate sales, enhancing convenience for on-the-go consumers. The strategy blends rapid kiosk rollout with premium cafés for diversified appeal.

Pickup Coffee’s expansion strategy emphasizes diversified formats and strategic partnerships.

Pickup Coffee bolsters its hypergrowth with targeted strategies beyond core kiosk rollout. The company invests in Pickup Prime cafés, launching its largest premium site in Cebu with self-order kiosks and exclusive drinks.

Leadership refresh in September 2025 appointed executives for global scaling. New hires drive operations in Philippines and Mexico’s 50 outlets, testing international models.

Franchise programs attract Gen Z entrepreneurs, mirroring rising startup interest. Partnerships with malls like Ayala and SM enable high-traffic placements without full overhead.

Mobile app enhancements dominate sales, offering seamless pre-orders for BPO shifts. This tech focus cuts wait times, boosting repeat visits in urban hubs.

Northern Luzon, Visayas, and Mindanao receive priority for untapped malls, hospitals, and airports. Corporate tie-ups embed mini-kiosks in offices, expanding reach cost-effectively.

These moves tie to Pickup’s vision of market saturation and diversification. Kiosks ensure volume, Prime cafés elevate brand prestige, and tech sustains accessibility for active lifestyles.

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