Krispy Kreme drives rapid global expansion with new stores in Uzbekistan, Brazil, Spain

GLOBAL – Krispy Kreme has announced ambitious international expansion plans, starting with the opening of its first store in Uzbekistan in October 2025.

The launch in Tashkent comes through a franchise deal with Food Town Logistics-Group, LLC, with the local partner targeting over 70 outlets nationwide within five years.

This move marks Krispy Kreme’s entry into Central Asia and reflects its global growth strategy.

The company is also expanding in Brazil, planning two new stores in São Paulo by the end of 2025 in partnership with Ipiranga’s AmPM convenience chain.

One store will feature Krispy Kreme’s new shop design, while the other will be a compact kiosk format.

In Europe, Krispy Kreme opened its first Hot Light Theatre Shop in Madrid through a joint venture with Glaseados Originales S.L.

The brand intends to open two additional stores in Madrid by year-end and aims for more than 50 locations across Spain within four years.

Expansion will extend to Barcelona, Valencia, and future cities including Málaga, Zaragoza, and Bilbao.

Krispy Kreme’s growth reflects its asset-light franchise model, which minimises capital expenditure while enabling rapid retail expansion.

International markets accounted for approximately 30% of the company’s total revenue in 2024. By 2030, Krispy Kreme expects to add 120 new stores globally through franchise agreements, reinforcing its footprint across over 40 countries.

CEO Josh Charlesworth stated, “We’re excited to share Krispy Kreme’s iconic products with new fans worldwide. Our international partnerships position us for sustainable, profitable growth while diversifying market presence beyond the U.S.”

This expansion drive highlights Krispy Kreme’s commitment to strengthening its global brand presence, optimising franchise networks, and delivering fresh, handmade doughnuts to an ever-growing international customer base.

Krispy Kreme has faced financial challenges recently, reporting net revenue of US$379.8 million in the second quarter of 2025, a 13.5% decrease compared to the previous year.

The company recorded a GAAP net loss of US$441.1 million, including significant impairment charges. However, Krispy Kreme is pursuing a turnaround strategy focused on reducing debt and expanding its international franchise business.

This strategy supports its rapid global expansion plans, including new store openings in Uzbekistan, Brazil, and Spain.

The asset-light franchise model aims to drive sustainable, profitable growth, positioning Krispy Kreme for recovery and long-term success.

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