Uber Eats raises marketplace fees across most tiers, hiking Lite plan to 20%

USA – Uber Eats has increased marketplace fees across most of its service tiers effective March 11, raising the Lite plan from 15% to 20% and bumping pickup order commissions from 6% to 7%.

The first major fee reset in years comes as the company cites rising operating costs and aims to reinvest in demand generation, courier reliability, and merchant tools despite delivery gross bookings surging 26% year-over-year to surpass US$100 billion in annual run-rate.

Breaking Down the New Rate Structure

The tiered pricing system, originally introduced in 2021 to offer restaurants choice and transparency, now carries higher costs for most participants.

Lite tier merchants, who appear only when customers search by name, will see rates jump from 15% to 20%.

The Plus tier remains at 25%, but Uber One member orders under this plan will now incur a 30% charge. Premium commission rates stay unchanged at 30%.

For pickup orders across all tiers, fees rise from 6% to 7% for validated in-store pricing, otherwise, pickup orders carry a 10% commission. Restaurants with custom delivery fee structures will see a 3% increase up to a 30% maximum.

Why Fees Are Going Up

Uber Eats framed the increases as necessary reinvestment.

“Uber Eats’ Marketplace Fees have remained stable over many years despite the pandemic and increases in costs to operate our marketplace,” the company said in a statement.

The additional revenue will support fulfilling orders with couriers, acquiring new customers, discounting deliveries for Uber One members, and covering transaction costs for payment processing and insurance.

Strong Growth Accompanies Rate Hikes

The fee adjustments arrive alongside robust delivery performance.

CEO Dara Khosrowshahi noted in Q4 2026 earnings remarks that delivery gross bookings grew 26% year-over-year, crossing the US$100 billion annual threshold for the first time.

“A key imperative is helping merchants grow by meeting their wide range of needs, bringing them demand across delivery, pickup, and in-restaurant dining; powering first-party, last-mile fulfillment through Uber Direct; or providing industry-leading tools such as Offers, Ads, and more,” Khosrowshahi said.

What Restaurants Need to Know

The new rates apply to restaurant partners across the platform. Merchants currently on custom fee agreements will see a 3% uplift capped at 30%.

Uber Eats emphasizes that the fees fund services including courier fulfillment, new customer acquisition, and transaction processing.

Sign up HERE to receive our email newsletters with the latest news and insights from Africa and around the world, and follow us on our WhatsApp channel for updates.