Retail

The quiet shutdown reflects the challenges of making extreme delivery speeds work economically for prepared food rather than pre-packaged grocery items.

In his new role, Worsley will oversee the Rooms Division with a strong emphasis on personalisation, operational excellence, and service culture transformation.

The expansion will leverage Uber’s existing technology and its ability to cross-sell delivery services to its massive ride-hailing user base, which exceeded 156 million monthly active users in 2025.

The MENA region’s leading delivery platform also unveiled a bold US$100 million+ investment plan for 2026, prioritizing grocery vertical expansion and subscription growth.

Sources reveal the company is weighing two distinct paths: launching its own standalone food delivery platform or building a buyer-side application on the government-backed Open Network for Digital Commerce (ONDC).

Gregory will officially take the reins by 5 August, bringing a wealth of franchising and multi-market expertise to the brand.

The expansion will strategically place these machines in new, high-need areas across the city, such as major mosques, labour accommodations, and other high-traffic zones.

This approach directly tackles a major headache for eateries, who often see a significant slice of their revenue go to platform fees, costs that NRAI Vice-President Pranav Rungta notes are usually already factored into the menu prices customers see.

The platform provides a single interface for employees to order from multiple vendors, including food trucks, pop-ups, workplace cafés, and catering operations, while coordinating fulfillment across these different providers.

Grubhub CEO Howard Migdal identified high fees as the sector’s “biggest pain point,” noting that the average delivery and service fee for orders above US$50 on competitor apps is approximately US$13.