Investments & Funding

The collaboration with CG Hospitality Global leverages The Fern’s strong reputation for environmental stewardship and operational excellence, aligning perfectly with Marriott’s commitment to responsible tourism and guest-centric innovation.

This expansion will increase the current hotel room inventory by around 25%, with more than half of the new rooms positioned in the upper upscale and luxury segments, reflecting a shift toward high-value tourism

The QR20 billion (US$5.5 billion) investment underscores Qatar’s broader economic diversification goals under Qatar National Vision 2030, aiming to reduce reliance on hydrocarbons by bolstering the tourism and hospitality sectors.

With seven operating hotels across the region, including properties in the UAE, Saudi Arabia, Oman, and soon Bahrain, Shaza Hotels continues to build on its reputation for luxury infused with the heritage of the Silk Route.

The extensive renovation and rebranding efforts have been meticulously designed to elevate the resort’s appeal to discerning travelers seeking a blend of contemporary luxury and authentic island charm.

The new properties include locations in Jamshedpur, Jharkhand; Yelahanka, Bengaluru; Koti, Shimla; Gaj, Punjab; and Prayagraj, Uttar Pradesh.

Building on Accor’s existing use of Delphi, this expansion will extend the platform’s advanced customer relationship management (CRM) and real-time event coordination capabilities across Accor’s premium and luxury brands, including Pullman, Mövenpick, and Swissôtel.

Currently, Marriott International operates 44 properties across Saudi Arabia, spanning a diverse portfolio of brands that cater to luxury, upscale, and select-service segments.

The company aims to leverage its proven success in Australia, where it has helped thousands of restaurants increase revenue and reduce waste, to establish a strong foothold in the UK’s diverse and fast-growing dining market.

The MoU outlines a strategic partnership aimed at exploring collaboration opportunities to increase local sourcing and optimize supply chain integration across multiple sectors, including hospitality, healthcare, education, and government institutions.