CG Hospitality Global partners with Marriott International for global launch of Series by Marriott™, featuring The Fern Portfolio

GLOBAL – CG Hospitality Global, the hospitality arm of CG Corp Global and majority stakeholder in Concept Hospitality Private Limited (CHPL), has proudly announced a landmark collaboration with Marriott International for the global launch of Series by Marriott™—an innovative new collection brand spanning midscale and upscale segments.

This historic partnership is anchored by the affiliation of The Fern portfolio, one of India’s most respected eco-sensitive hotel chains, marking a significant milestone in sustainable hospitality and brand expansion.

Series by Marriott™ represents Marriott International’s strategic entry into a versatile collection brand designed to meet the evolving preferences of modern travelers seeking authentic experiences, comfort, and sustainability across midscale and upscale offerings.

The collaboration with CG Hospitality Global leverages The Fern’s strong reputation for environmental stewardship and operational excellence, aligning perfectly with Marriott’s commitment to responsible tourism and guest-centric innovation.

The Fern portfolio, known for its eco-sensitive practices and commitment to sustainability, brings a unique value proposition to Series by Marriott™.

With properties across India and growing presence internationally, The Fern’s integration into Marriott’s global platform will enhance its visibility and access to Marriott’s extensive loyalty programs, distribution channels, and operational expertise.

This partnership underscores CG Hospitality Global’s vision to elevate Indian hospitality brands onto the global stage while promoting sustainable development within the industry.

The affiliation with Marriott International not only expands The Fern’s reach but also strengthens CG Hospitality Global’s portfolio by aligning with a world-class hospitality leader renowned for innovation and quality.

Executives from both CG Hospitality Global and Marriott International expressed enthusiasm about the collaboration.

They highlighted the shared values of sustainability, guest experience, and strategic growth as key drivers behind the launch.

This initiative is expected to create new opportunities for investment, development, and enhanced guest offerings across diverse markets.

The global launch of Series by Marriott™ with The Fern portfolio marks a transformative chapter in India’s hospitality sector, showcasing how regional brands can successfully integrate with international platforms to deliver eco-friendly, guest-focused experiences.

As the midscale and upscale markets continue to grow, this collaboration positions both CG Hospitality Global and Marriott International at the forefront of industry innovation.

With this historic alliance, CG Hospitality Global and Marriott International are set to redefine hospitality standards, blending sustainability with global reach to meet the dynamic needs of today’s travelers.

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