Amadeus, Accor expand Partnership with Delphi® to revolutionize hotel sales, meetings, events management

GLOBAL – Amadeus, a global leader in travel technology solutions, and Accor, one of the world’s foremost hotel groups, have announced a strategic expansion of their collaboration with the rollout of Delphi®, a leading technology platform designed to transform hotel sales, meetings, and events management.

Building on Accor’s existing use of Delphi, this expansion will extend the platform’s advanced customer relationship management (CRM) and real-time event coordination capabilities across Accor’s premium and luxury brands, including Pullman, Mövenpick, and Swissôtel.

This move underscores Accor’s commitment to leveraging innovative technology to enhance operational efficiency, accelerate sales processes, and deliver exceptional, personalized experiences to clients in the competitive hospitality landscape.

Delphi® is a cloud-native, comprehensive sales and catering management solution tailored specifically for the hospitality sector.

It empowers hotel sales and catering teams to efficiently manage the entire lifecycle of events—from client engagement and proposal generation to event execution and follow-up.

By providing real-time access to inventory, pricing, and availability, Delphi enables faster, more accurate responses to client inquiries, significantly improving the speed and quality of sales interactions.

Automation of routine tasks such as follow-ups, confirmations, and billing allows staff to focus on building meaningful client relationships and customizing offerings, which drives higher-value deals and revenue growth.

The platform’s real-time tracking capabilities ensure seamless coordination of every event detail, including menu selections, room layouts, audiovisual setups, and service timings.

This transparency keeps hotel teams and clients aligned, reducing errors and enhancing overall satisfaction.

Extending Delphi’s deployment to Accor’s premium and luxury properties, including large-scale venues and multi-property clusters, reinforces these brands’ reputations for delivering impeccable group experiences and operational excellence.

Peter Waters, Executive Vice President of Hotel IT Solutions at Amadeus, stated, “This extension of our Delphi relationship exemplifies how Amadeus is providing innovative technology to help Accor drive profitable demand and achieve operational excellence across its premium and luxury portfolio.”

Accor executives have welcomed the expanded partnership, emphasizing how Delphi’s capabilities align with their strategic priorities to harness digital transformation for business growth and superior guest experiences.

The move also aligns with broader industry trends and government initiatives promoting cloud-based CRM and digital tools to boost competitiveness in the hospitality and tourism sectors.

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