The first seven projects alone will add over 750 rooms to Marriott’s Brazilian portfolio, directly addressing increasing demand from both business and leisure travelers seeking reliable, reasonably priced lodging in emerging urban and resort destinations.
The turmoil erupted after the state government implemented significant increases in taxes on the hospitality sector.
This year’s awards, covering more than 80 categories, spotlighted excellence and innovation across a broad landscape of African tourism.
This surge in inbound travel coincides with Saudi Arabia’s wider economic diversification under Vision 2030, aiming to boost tourism’s contribution to GDP and attract 100 million annual visitors by the end of the decade.
Archana’s distinguished career spans multiple regions including India, the UAE, New Zealand, and Australia, where she has held senior positions at globally recognized hotel brands such as Accor, Rotana, Hyatt, Taj, and Stamford Hotels & Resorts.
GHA’s portfolio, which spans over 850 hotels worldwide, experienced a 12% increase in room nights through the first half of 2025.
The company’s network in Florida now encompasses a broad spectrum of brands, ranging from luxury accommodations to focused-service and extended-stay options.
Samsung showcased its all-in-one self-service kiosks and connection boxes, which simplify guest check-in, payment, and service requests.
The addition of Diyar Ajwa, Tapestry Collection by Hilton, supports Hilton’s progress toward its goal of having 100 hotels either operating or in the pipeline throughout Saudi Arabia.
This acquisition will double Aleph’s portfolio, bringing it close to its goal of managing 50 hotels by the end of the year.