Hilton to introduce tapestry collection in Saudi Arabia with Diyar Ajwa signing

SAUDI ARABIA – Hilton has announced the signing of Diyar Ajwa, Tapestry Collection by Hilton, in partnership with Al Musbah Group.

This agreement marks the first appearance of the Tapestry Collection brand in Saudi Arabia and signals Hilton’s ongoing expansion across the Kingdom.

The new property is scheduled to open its doors in late 2025, reflecting Hilton’s commitment to increasing its footprint in one of the world’s most prominent religious tourism destinations.

The addition of Diyar Ajwa, Tapestry Collection by Hilton, supports Hilton’s progress toward its goal of having 100 hotels either operating or in the pipeline throughout Saudi Arabia.

This milestone highlights the company’s focus on meeting the growing demand for diverse hospitality offerings in the region.

Diyar Ajwa, Tapestry Collection by Hilton, will be situated north of the central Haram area in Madinah.

The hotel’s location offers direct pedestrian access to Al Masjid Al Nabawi, one of Islam’s holiest sites.

Many rooms will provide views of the mosque, ensuring guests enjoy both convenience and a unique sense of place during their stay.

The property’s setting is designed to cater to the needs of religious travelers and visitors seeking comfort and accessibility.

Its proximity to key landmarks makes it an attractive option for both short visits and extended stays.

Guests at Diyar Ajwa will benefit from excellent transport connections. The hotel is located near Prince Mohammad bin Abdulaziz International Airport, which serves as a major gateway for travelers arriving in Madinah.

In addition, the property is well connected to the Haramain High-Speed Rail, offering direct links between Makkah, Madinah, and Jeddah.

This connectivity ensures that guests can move efficiently between the Kingdom’s major cities and religious sites.

With the introduction of the Tapestry Collection brand, Hilton is broadening its portfolio in Saudi Arabia to include more lifestyle-oriented accommodations. The new property aims to provide a blend of comfort, local character, and thoughtful amenities, appealing to a wide range of guests.

As Hilton continues to grow its presence in Saudi Arabia, the Diyar Ajwa signing demonstrates the company’s commitment to supporting the Kingdom’s hospitality sector and enhancing the experience for visitors to Madinah.

The opening of this property is expected to contribute to the region’s tourism infrastructure and offer travelers new options for memorable stays.

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