Global Hotel Alliance posts 17% revenue growth in H1 2025, driven by 21% surge in international stays

GLOBAL – The UAE-based Global Hotel Alliance (GHA), the world’s largest alliance of independent hotel brands, announced a substantial 17% increase in total hotel revenues for the first half of 2025.

Reaching US$1.5 billion, this growth reflects a continuation of strong momentum from 2024 and an 18% uplift in Q2 revenues compared to the same period last year.

A standout statistic is that international stays now account for 70% of all room revenue, rising 21% year-on-year to US$810 million, cementing GHA’s position as a dominant player in the recovering global travel market.

GHA’s portfolio, which spans over 850 hotels worldwide, experienced a 12% increase in room nights through the first half of 2025.

Average daily room rates (ADR) rose by 3%, enhancing overall revenue per available room (RevPAR).

In addition to strong occupancy and rate growth, cross-brand revenues, where members stay with brands other than their enrollment brand, climbed 11%, signaling increasing loyalty program engagement.

GHA’s DISCOVERY loyalty program continues to expand, now boasting 30 million members globally, fueling direct bookings and deeper cross-brand interactions.

Geographically, destinations within the UAE led revenue generation in H1, followed closely by Thailand, Spain, Singapore, and Italy.

The highest average daily rates were reported in Maldives, UK, Japan, and Fiji, illustrating GHA’s portfolio strength across diverse leisure markets.

The United States remained the leading feeder market, accounting for 15% of international room revenue, while key markets such as the United Kingdom, Germany, China, and Australia also contributed significantly.

The alliance reinforced its global footprint by welcoming 48 new properties during the first six months of 2025.

Recent additions include hotel brands from emerging regions like Sri Lanka, Malaysia, and the Middle East, broadening GHA’s geographic reach and offering travelers increased choice within independent hospitality.

CEO Chris Hartley emphasized that the combination of expanding loyalty membership, rising international travel demand, and portfolio growth positions GHA for continued success in 2025 and beyond.

He noted that the alliance’s ability to maintain brand individuality while leveraging shared resources remains crucial amid evolving traveler preferences and market uncertainties.

As international arrivals forecast steady growth according to the United Nations World Tourism Organization, GHA’s first half results signal a resilient recovery driven by innovation, loyalty, and a diversified global presence.

This puts GHA firmly on track to build further momentum throughout the rest of 2025.

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