Now in its sixth edition, Riyadh Season spans 11 entertainment zones, featuring 15 world championships, 34 exhibitions, and major events like the 6 Kings Slam tennis tournament.
The collaboration positions Newport Beach as one of the first Californian cities to launch dedicated in-market sales, marketing, and PR initiatives in the GCC.
The investment encompasses two flagship projects, YAMAL and JOOD, set to deliver around 13,000 residential and hotel units across more than 4.9 million square meters.
The project forms part of the broader US$3 billion Al Jabal Al Aali development, designed to diversify Oman’s tourism and real estate sectors.
The integration enables over 12,000 hotels and venues to automatically share verified sustainability data from BeCause’s live hub, which hosts more than 2 million data points across 10,000 metrics, directly on their CSN profiles.
In the UAE, the initiative aligns with national agendas such as Dubai’s D33 Strategy and Abu Dhabi’s Economic Vision 2030, reinforcing goals centered on innovation, economic diversification, and environmental sustainability.
The partnership will bring a cutting-edge VOX Cinemas multiplex and a curated selection of seven top-tier lifestyle brands to Diriyah Square, enhancing the appeal of this world-class premium district in Saudi Arabia.
The partnership enables restaurants, cafés, home-based businesses, and suppliers to access daily procurement needs at competitive prices through a seamless digital interface.
Of these, 2,600 rooms are set to be completed by the end of 2025, reflecting strong progress in the Sultanate’s ongoing hospitality growth.
Each accommodation showcases SLS’s hallmark blend of luxury and creativity, featuring bold design elements and unique details such as the reinterpreted SLS duck sculpture by Saudi artist Heba Ismail, an homage to local artistry within a global brand context.