AFRICAN & MIDDLE EAST NEWS

Her approach focuses on creating structured wellness pathways rather than isolated treatments

For a destination like Benin, rich in culture, history, and natural beauty but still building international recognition, the platform offers something priceless: access.

Regional neighbors are leading the charge, Saudi Arabia, Jordan, UAE, Syria, and Bahrain top the list of source markets, proving Kuwait’s position as a cultural and events hub in the region.

Rather than offering a static Ramadan buffet, the majlis introduces weekly rotating menus, ensuring returning guests encounter new flavours and experiences throughout the Holy Month

This flexibility is crucial in a region where daily transaction limits often hinder high-value purchases like international flights.

With capacity soaring from 175,000 passengers annually to a staggering 1.6 million, that’s growth of more than 800%, a number that makes airport planners weak in the knees.

Barter now drives strategic direction for the entire portfolio, ensuring both hotels and the waterpark operate as a cohesive, world-class destination rather than separate entities.

Here’s an important takeaway: event-related trips now cost 25-40% more than standard corporate travel, even with airfares down 12% and hotel rates up just 2%.

The data reveals a fundamental shift in Ramadan shopping behavior: families are increasingly turning to on-demand delivery not just for convenience, but as a deliberate strategy to reclaim time during the month’s demanding daily rhythm.

The move lets diners settle restaurant bills, grocery hauls, and taxi rides with nothing more than a casual wrist flick, no wallet fishing, card swiping, or cash fumbling required.