AWH Partners buys Hotel Trio for US$38M in America’s eighth best small city  

USA – AWH Partners has acquired the Hotel Trio Healdsburg, for US$38 million marking the firm’s first purchase under its Strategic Income Fund launched in late 2025. 

The hotel Trio Healdsburg was opened in 2018 as a soft-branded Residence Inn and remains the only Marriott International-affiliated property in northern Sonoma County. 

The 122-suite property in the heart of Sonoma wine country, was acquired at US$38 million or US$311,475 per key which was a significant discount, compared with the estimated replacement cost of more than US$500,000 per key in Sonoma County.  

The firm expects the investment to generate average annual dividends exceeding 8% and a projected net-level internal rate of return of 17.4%. 

Chad Cooley, AWH Partners co-founder and partner said, “We see a strong base case and compelling upside cases for our Hotel Trio investment, as the greater Bay Area realizes strong growth driven by AI and tech investment writ large. Because of its high barrier of entry, there’s a scarcity of rooms in the Sonoma region, and Hotel Trio provides a high-quality differentiated product at a price point that is attractive for a broad cross-section of visitors to Sonoma.”  

“The all-suite upscale nature of this hotel, combined with Marriott branding, makes it an extremely competitive asset,” added Chad. 

The hotel will be managed by Spire Hospitality, AWH Partners’ wholly owned operating arm. 

Healdsburg is home to 92 wineries and a vibrant downtown attracting upscale travelers seeking premium wine experiences. The destination was ranked as the eighth best small city in America in 2024 by Condé Nast Readers’ Choice Awards. 

AWH Partners believes Hotel Trio Healdsburg is well positioned to deliver long-term value while benefiting from sustained growth driven by technology investment, limited room supply, and continued global interest in Sonoma’s world-renowned wine tourism economy.  

The acquisition highlights AWH Partners’ strong confidence in high-end leisure destinations like Sonoma, where limited hotel supply and growing visitor demand create valuable long-term opportunities. It also shows that major investors continue to target exclusive markets with solid tourism performance and clear potential for sustained future growth. 

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