IHG launches Noted Collection, targets 150 premium hotels globally

GLOBAL– IHG Hotels & Resorts has unveiled its newest premium collection brand, Noted Collection, marking a fresh addition to its fast-growing global portfolio.  

The brand becomes IHG’s 21st hotel brand and its 11th new brand launched in just 11 years highlighting the group’s rapid expansion strategy. 

Designed primarily for conversions, Noted Collection will focus on upscale and upper-upscale independent hotels, giving them access to IHG’s powerful global systems while allowing each property to maintain its unique identity.

One thing to note is that each hotel in the collection will be a “one-of-one” property. That means, no two hotels will be the same. Each will be chosen for its distinct story, design, and guest experience. 

The opening reflects strong demand from owners seeking global reach while preserving individuality. 

IHG expects the brand to grow to more than 150 Noted Collection hotels worldwide over the next decade. 

Speaking at the launch, Elie Maalouf, Chief Executive Officer of IHG Hotels & Resorts said, “We’re very excited to bring Noted Collection to market, which complements our existing premium brands and builds on the success of Vignette Collection in Luxury & Lifestyle and our fast-growing conversion brands like voco and Garner.” 

He added that the new brand gives independent hotels the liberty to perform in their uniqueness using the IHG’s enterprise tools, which includes advanced revenue management systems, global distribution, and access to more than 160 million members of the IHG One Rewards loyalty programme. 

The global rollout will begin in Europe, Middle East, Asia, and Africa regions with the Noted Collection sitting alongside premium brands such as Crowne Plaza and voco.  

Each Noted Collection hotel is designed to spark meaningful guest experiences and connections. This will be achieved through curated experiences such as signature dining and cultural rituals, personalized service such as handwritten notes and locally inspired programs. 

With more than 6,000 hotels open across over 100 countries and another 1,800 in development, IHG continues to strengthen its position as one of the world’s leading hospitality companies.  

The launch of Noted Collection signals a new era for distinctive independent hotels seeking global scale without losing their individuality. 

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