McDonald’s Q42025 revenue hits US$7B as Grinch Sock campaign drives record sales day

GLOBAL – McDonald’s has served up a sizzling end to 2025, reporting fourth-quarter revenue of US$7.01 billion, a 10% jump from the previous year, and global comparable sales growth of 5.7% across every single operating segment.

The fast-food giant also posted net income of US$2.16 billion, up 7%, proving that its value-focused strategy is resonating with budget-conscious diners worldwide.

A Very Grinchy, Very Profitable Quarter

Let’s talk about those socks.

The Grinch Meal campaign, featuring themed collectible footwear, sold a staggering 50 million pairs globally within days and delivered McDonald’s highest single sales day in company history.

CEO Chris Kempczinski revealed with palpable delight that McDonald’s was briefly “the largest seller of socks in the world.”

The campaign nearly matched the blockbuster performance of the 2025 Minecraft Movie collaboration and 2024 Collector Cups promotions combined.

Meanwhile, the U.S. MONOPOLY event became one of the company’s biggest digital customer acquisition plays ever, with nearly 500 million games played and U.S. loyalty membership swelling to 46 million 90-day active members.

Value Leadership Is Paying Off

Remember when everyone worried about diners trading down?

McDonald’s responded with the McValue platform and revamped Extra Value Meals, and the strategy worked beautifully. U.S. comparable sales climbed 6.8% with both check growth and, crucially, positive guest counts.

By December, the company had gained share with lower-income consumers and improved value perception scores meaningfully.

International operated markets delivered their third consecutive quarter above 4% growth, led by the U.K., Germany, and Australia, each posting mid- to high-single-digit gains. International developmental licensed markets, including China and Brazil, grew 4.5%.

Full-Year Momentum and Ambitious Expansion

For the full year 2025, systemwide sales reached nearly US$140 billion, up 5.5% in constant currency, with diluted earnings per share of US$11.95.

The company opened 2,275 new restaurants globally and plans to accelerate to 2,600 gross openings in 2026, keeping it firmly on track for 50,000 restaurants by 2027.

Chairman and CEO Chris Kempczinski struck a confident tone: “McDonald’s value leadership is working. By listening to customers and taking action, we have improved traffic and strengthened our value and affordability scores. The momentum we’ve built reinforces the progress we’ve made with our strategy.”

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