Oman’s tourism sector reaches US$5.17B in output, contributing 2.7% to GDP in first nine months of 2025 – Ministry of Heritage and Tourism

OMAN – The heritage and tourism sectors in Oman have achieved substantial economic growth during the first nine months of 2025, contributing RO873 million (US$2.27 billion) directly and reaching a total output of RO1.99 billion (US$5.17 billion).

This sector’s 2.7% share of Oman’s GDP highlights its crucial role as a pillar of the non-oil economy, aligned with Vision 2040 goals.

Government revenues from tourism activities totaled RO13.55 million (US$35.21 million) by September 2025, underpinned by strong financial management.

Hotel revenues rose 6.1% to RO293.4 million (US$762.84 million), driven by improved occupancy and diverse tourism programs.

Visitor numbers totaled 2.83 million from abroad, a 2.4% dip, but domestic tourism surged 5.1% to 13.6 million visitors, boosted by local events and festivals.

Hotel guests reached 4.6 million, a 4.6% increase, reflecting confidence in Oman’s modern tourism infrastructure.

Expanding market reach, the Ministry of Heritage and Tourism operates 11 offices targeting key global markets, driving marketing campaigns across 25 countries that generated over RO30 million (US$77.96 million) in returns.

Oman’s participation in over 20 international exhibitions earned accolades, showcasing its blend of authenticity and modernity.

Cruise-related tourism rose sharply, with 588 charter flights and 93,000 tourists generating an estimated US$80 million in revenue.

Accommodation capacity expanded as hotels grew to 1,309 establishments with 38,000 rooms, a 7.9% increase.

Occupancy rates averaged 36.8% overall and 52.6% at three- to five-star hotels.

The tourism workforce reached nearly 170,000, with Omanization rising to 10.9%. Preservation efforts continue robustly with over 3,600 heritage sites registered and 1,300 restored.

Regional hotel occupancy rates in September 2025 were strong, hitting 66.7% in Muscat and 56.7% in Salalah.

In addition to the developments stated, Oman has made significant investments in sustainable and eco-tourism projects over the past two years.

Substantial funding has been allocated to enhancing nature reserves, implementing conservation programs, and promoting desert and mountain tourism.

Infrastructure improvements include new visitor centers, eco-friendly lodges, and upgraded hiking trails to attract adventure tourists.

Furthermore, Oman has invested in smart tourism technologies, such as digital guides and augmented reality experiences, to provide immersive cultural and historical tours.

These investments aim to diversify the tourism portfolio, attract environmentally conscious travelers, and support the nation’s long-term sustainable growth objectives.

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