Tourism

The initiative seeks to simplify payment experiences for tourists through reduced international commissions, pay-by-link, tap-on-phone, and dynamic currency conversion tools.

Oman Air has become the leader in point-to-point share within the Gulf, with P2P passengers increasing by over 50% since the transformation began.

Teams built AI tour guides that personalize itineraries, AR-led storytelling that brings ancient history to life, predictive demand insights that help tourism operators prepare for visitor surges, and real-time translation tools that break down language barriers.

First, the iconic duo of Atlantis The Royal and Atlantis The Palm, which together propelled their destination into the world’s second highest-ranked integrated resort.

Beyond leisure, the renovation strengthens the hotel’s position as a premier meetings and events destination.

For Egypt’s tourism sector, a modernized long-haul fleet means better connectivity to key source markets in Europe, Asia, and the Americas, supporting the government’s goal of attracting even more international visitors in the years ahead.

Positioned for domestic routes and sub-regional destinations, the airline aims to open up previously underserved localities, though details regarding ownership structure, initial fleet, and official launch remain undisclosed.

The new lineup includes Mary Brown’s Chicken, the country’s fastest-growing fried chicken chain; OEB Kitchen + Bar, a breakfast-and-brunch concept famous for its creative eggs Benedict; and Libretto Slice Shop, serving up New York-style pizza by the slice.

If approved, the move will take the hospitality firm private, allowing it greater flexibility to implement strategic changes and focus on strengthening its core operations.

The effort forms part of Atlantis Dubai’s broader conservation strategy to rebuild threatened marine populations and safeguard biodiversity in regional waters.