It follows a wave of massive Gulf-backed investments along Egypt’s shores, including an US$18 billion Red Sea project and a US$29.7 billion Mediterranean development announced in late 2025.
This tasty deal includes a sweeping 75-year exclusive master license for 13 regional markets and the US$20.8 million purchase of MAT’s existing franchise operations in the UAE and Saudi Arabia.
This initial offering will comprise an impressive 25 hotels, expanding to 27 when including the two Turtle Bay properties.
The largest portion, a hearty RM600 million (US$152 million), is the secret sauce for building 100 brand-new restaurants.
A key driver is the landmark decision to procure chicken wings, one of its most popular items, with over 164 million sold last year, from British farmers.
Hungry passengers can enjoy a familiar and varied selection, from global names like KFC, Burger King, and Costa Coffee to SSP’s own popular concepts like Ritazza and Panopolis.
Speaking to the media, Chief Executive Officer Mesfin Tasew attributed the growth to a mix of smart network planning and rising demand across both regional and long-haul markets.
This lively offering perfectly complements AIDA’s broader luxury mix of golf, mansions, and premium apartments spread across 3.5 million square meters.
The renovation will introduce a host of enticing upgrades, including enhanced meeting spaces, a new private dining room, an outdoor dining area, and the debut of a dedicated Mozzarella & Co restaurant and bar.
The Tempo by Hilton brand brings a fresh, contemporary melody to Nashville’s accommodations scene. Designed with a sophisticated yet approachable aesthetic, the hotel blends elevated style with practical comfort.