QSR & FAST FOOD

A successful acquisition would rank among Irth’s first major transactions since its launch.

The company emphasized that maintaining direct oversight aligns with the standards guiding it since establishment, promising to communicate any future partnership updates through official channels.

Ocean Basket seeks in-country collaborators who live and breathe hospitality, have successfully run multi-site operations, and share the brand’s long-term vision.

While the company built its reputation around integrated POS and management tools for Asian and immigrant-owned restaurants, leadership now intends to expand into operational services including marketing automation, accounting workflows, supply ordering, and insurance.

Tangier was chosen for its status as a growing economic hub, with future openings already planned in Casablanca and Rabat as the company positions Morocco as a strategic platform for continental expansion.

By absorbing them directly, DIL eliminates redundant administrative layers and creates a more efficient management structure.

International markets delivered healthy 4.2% same-store sales growth, led by Jollibee North America at 10.2% and EMEAA at 9.0%.

The two agencies will collaborate closely to shore up Burger King’s challenger positioning in an increasingly combative QSR landscape where category pressures around pricing continue mounting.

Two years after declaring bankruptcy and closing more than half of its U.S. locations, the company is aggressively pursuing international growth with a target of 1,000+ restaurants worldwide.