Hanna Kulyba appointed Wellness Director at Miraval The Red Sea to strengthen its wellness positioning

SAUDI ARABIA- Hanna Kulyba has been appointed Director of Wellness at Miraval The Red Sea, joining General Manager Juan Paolo Alfonso and a senior executive team tasked with positioning the resort as a flagship destination for immersive, purpose-driven wellness experiences in Saudi Arabia.

Her appointment signals a deliberate strategy to place wellness leadership at the center of the resort’s identity, reflecting the growing commercial importance of holistic wellbeing in global hospitality.

As Director of Wellness, Kulyba will oversee the development and execution of integrative programming that blend physical movement, mindfulness, nutrition, and restorative therapies into a cohesive guest journey aligned with the philosophy of Miraval Resorts & Spas.

Kulyba brings a career grounded in designing transformative wellness environments within luxury hospitality settings, with expertise spanning programme development, guest experience integration, and operational leadership.

Her approach focuses on creating structured wellness pathways rather than isolated treatments.

Moreover, this leadership role positions her at the forefront of one of the region’s most ambitious hospitality launches, where wellness is not an amenity but the core product driving guest engagement and brand differentiation.

Set along three million square feet of pristine Red Sea coastline, the resort represents a strategic expansion of wellness tourism in the region, targeting high-value travellers seeking restorative, experience-led stays.

Under Alfonso’s leadership, the property is designed to function as a fully integrated ecosystem where accommodation, wellness, dining, and environment work together to deliver measurable wellbeing outcomes.

Supporting this vision, the broader executive team includes Resort Manager Muhammad Al Nasser, Director of Food and Beverage Peeyush Pandey, and Cluster Commercial Director Saiful Rahman, each contributing to operational execution, mindful culinary positioning, and commercial strategy.

Kulyba’s appointment is particularly significant as wellness becomes one of hospitality’s most powerful growth drivers, influencing guest loyalty, length of stay, and overall revenue performance.

By placing dedicated wellness leadership at executive level, Miraval The Red Sea reinforces its ambition to set a new benchmark for wellness-led hospitality, positioning the resort and Saudi Arabia as a rising force in the global wellness tourism economy.

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