Saudi Arabia’s Ghida Alsultan acquires Simple Burger for US$6M  

SAUDI ARABIA– Ghida Alsultan for Fast Food Co has finalized an agreement to acquire 100% of local burger chain Simple Burger Establishment for SAR 23.8 million (US$6.3 million). 

The Simple Burger Co in the Gulf region is known for its highly customized dining options, its approach to health–conscious fresh ingredients, and its signature menu items such as the Smash burgers. 

The company, launched in late 2022, has well established itself in the Saudi quick-service restaurant (QSR) segment. It started with one outlet and further expanded into a second branch by the end of 2024.  

According to company admissions, its revenues have grown from SAR11 million (US$2.9 million) in 2023 to SAR14.4 million (US$3.8 million) in 2024, a significant revenue growth that is double the earnings between 2023 and 2025. 

The agreement signed on 9 February 2026 will allow Ghida Alsultan to complete the payments in three instalments contingent upon the fulfilment of agreed conditions between the parties. 

According to Ghida Alsultan, the acquisition aligns with the company’s expansion strategy in the fast-food sector.  

The aim is to tap into growth opportunities within the broader Saudi foodservice market. The company expects a positive financial impact once all conditions and regulatory approvals are met. 

The acquisition follows a non-binding memorandum of understanding (MoU) signed between the two companies in November 2025.  

This marked a significant step toward finalizing full ownership while regulatory and shareholder approvals were secured over subsequent months 

The deal reflects broader momentum in Saudi Arabia’s fast-food and restaurant industry that continues to benefit from shifts in demographics, urbanization, and rising consumer demand

Market reports predict robust growth for the country’s restaurant sector. The sales and outlet numbers are increasing as young, convenience-oriented customers fuel demand for quick service and delivery formats.  

Government initiatives under Vision 2030 have played a huge role in boosting investment and tourism through sector diversification and enhanced competition among both local and international brands. 

Industry observers observe that the Saudi foodservice landscape continues to evolve, with other recent consolidation activity seen in the QSR space.  

For instance, domestic brands acquiring or partnering with complementary concepts to strengthen market reach and diversify offerings.

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