Café Amazon accelerates global expansion with franchise growth in Asia, Middle East

GLOBAL – Thailand’s Café Amazon has expanded rapidly into new markets including Laos, the Philippines, Japan, Oman, and Bahrain through strategic franchise partnerships.

Operated by PTT Oil and Retail Business Public Company Limited (OR), Café Amazon grew from a small coffee stop in PTT gas stations to one of Asia’s largest café chains, boasting over 5,000 outlets worldwide.

In the second quarter of 2025, Café Amazon sold over 107 million cups of coffee, averaging 1.2 million daily, a 4.9% increase compared to the previous year. This growth is driven by new store openings and steady consumer demand.

The chain sources premium Arabica beans from farms in northern Thailand, such as Pang Khon, Phah Lang, Mae Wang, and Doi Inthanon.

This commitment to quality and origin strengthens the brand’s appeal internationally.

Domestically, Café Amazon continues to enhance its OASYS hub in Ayutthaya, which integrates coffee roasting, bakery production, distribution, and a barista academy, supporting zero-wastewater protocols and sustainable energy through solar panels.

The chain also champions social impact through its ‘Café Amazon for Chance’ programme, employing over 430 underprivileged workers, including the elderly and hearing-impaired.

Following its strategic withdrawal from Vietnam after five years, Café Amazon refocused growth on key international markets by expanding franchise opportunities.

The chain aims to surpass 1,000 international stores within several years, part of a wider goal to drive system sales above US$1 billion by 2025.

With an asset-light franchise model, Café Amazon maintains rapid scalable growth while reducing direct capital expenditure.

Its global expansion strengthens PTT OR’s “Retail Beyond Fuel” vision and positions Café Amazon as a recognized global coffee brand.

Café Amazon was founded in 2002 by PTT Public Company Limited, Thailand’s largest state-owned oil and gas company, initially as a small coffee stop inside PTT gas stations.

The concept was to provide travelers and motorists with quality coffee and a refreshing atmosphere during their journeys. Over the years, Café Amazon experienced rapid growth, evolving into one of Asia’s largest coffeehouse chains.

As of 2025, it has more than 5,000 outlets worldwide, making it the sixth-largest coffee chain by number of stores globally.

The brand is recognized for its commitment to premium coffee sourced from northern Thailand and its environmentally conscious operations.

Its roots in Thailand and consistent expansion have cemented Café Amazon’s status as a beloved multinational coffee brand now accelerating global franchise growth.

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