QUBE Development partners with The Lux Collective to launch LUX* branded residences in Middle East

MIDDLE EAST – QUBE Development has announced a strategic partnership with The Lux Collective, the globally recognised hospitality group renowned for its flagship brand, LUX*.

This collaboration marks the highly anticipated Middle East debut of LUX* branded residences, with an exclusive luxury residential project slated for completion in 2028.

The partnership aims to bring The Lux Collective’s signature blend of sophisticated design, wellness-focused living, and immersive hospitality experiences to the region’s discerning luxury property market.

The new residential development will embody the LUX* brand’s ethos of vibrant, experiential living, combining elegant architecture with thoughtfully curated amenities and services.

Residents can expect access to world-class wellness facilities, bespoke concierge services, and a lifestyle that seamlessly integrates comfort, community, and connection to nature.

The project is designed to appeal to affluent buyers seeking a unique blend of private residence and resort-style living in a prime Middle Eastern location.

QUBE Development’s collaboration with The Lux Collective reflects a shared vision to elevate luxury residential offerings by infusing them with the brand’s distinctive hospitality DNA.

This approach aims to redefine the concept of branded residences in the Middle East, moving beyond traditional real estate to create dynamic living environments that prioritize wellbeing, sustainability, and cultural authenticity.

The partnership leverages The Lux Collective’s extensive global expertise in luxury hospitality and residential development, combined with QUBE Development’s deep regional knowledge and commitment to quality.

Together, they will deliver a landmark project that sets new standards for design excellence, environmental responsibility, and lifestyle innovation.

Scheduled for completion in 2028, the LUX* branded residences will contribute to the Middle East’s growing portfolio of ultra-luxury properties, catering to an international clientele attracted by the region’s dynamic economy, strategic location, and vibrant cultural scene.

The project is expected to stimulate local economic growth, create jobs, and enhance the region’s appeal as a premier destination for luxury living.

This strategic alliance underscores both companies’ commitment to pushing boundaries in luxury real estate and hospitality. It also aligns with broader regional ambitions to diversify economies and attract high-net-worth individuals through world-class developments that blend lifestyle, leisure, and investment potential.

As the Middle East embraces new opportunities in luxury residential development, the QUBE Development and The Lux Collective partnership stands out as a pioneering venture that promises to deliver an unparalleled living experience, combining global sophistication with local charm.

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